Case Study: Super.com achieves 90% higher customer retention with Amplitude Experiment

Super.com Improves Customer Retention by 90% Using Amplitude Experiment

Super.com, the all-in-one app for saving, cash advances, cashback, credit building, and more, needed a faster way to evaluate new ideas and understand what customers really wanted. The team turned to Amplitude, using Amplitude Analytics and Experiment to reduce the long cycle time of testing and make experimentation accessible across the company.

With Amplitude, Super.com democratized self-serve experimentation so product managers and other teams could launch tests without engineering support. This led to 4X more experiments in Q1 2024, a new experiment every day, a 35% increase in conversion rate, and a 90% increase in month 1 customer retention.

Super.com

Gage Sonntag

Senior Director of Data