Case Study: Stuart achieves 20% SMB growth with Amplitude

Stuart drives 20% SMB growth with Amplitude

Stuart, a last-mile delivery platform, faced a challenge in optimizing its product-market fit for its self-service small and medium business (SMB) segment. While demand was strong, many potential customers were dropping off before completing their first delivery. Stuart needed deeper visibility into user behavior to identify the roadblocks in the onboarding and activation process, which it could not achieve with its traditional data tools. To solve this, Stuart partnered with Amplitude Analytics.

Using Amplitude, Stuart analyzed conversion funnels and user sessions to pinpoint key drop-off points. This led to targeted improvements, such as streamlining the sign-up process and adding step-by-step guidance for creating deliveries. These changes resulted in a 9% increase in sign-up conversions and a 3% increase in conversion at a critical step in the delivery process. Overall, Amplitude enabled a data-driven approach that contributed to a 20% growth in Stuart's SMB client base.

Stuart