Case Study: Square achieves centralized self-service user insights with Amplitude

Square Relies on Amplitude as Their Central Source for User Insights

Square is a San Francisco–based fintech that builds products like Square Register and Cash. As a high-growth public company recording billions of product events each month, Square needed to break down data silos and give product, growth, and marketing teams self-service access to behavioral data instead of funneling requests through a small analytics team.

Square selected Amplitude as its single source of truth; more than 100 employees use it to explore user behavior, validate and triage growth experiments, and track user flows with tools like Pathfinder and activity streams. The result: faster, data-backed prioritization of initiatives, reduced dependence on analysts, and a stronger data-informed culture that uncovers user pain points and drives better product and marketing decisions.

Square

Michelle Morrison

Leads Creative Strategy and Operations