Case Study: Sober Sidekick achieves 70% higher engagement and faster funding with Amplitude

Sober Sidekick Connects with Amplitude to Prevent Relapses with a 70% Increase in Engagement

Sober Sidekick, a recovery-support app focused on helping people prevent relapse through connection, needed a better way to understand user behavior and improve engagement. Using Amplitude’s self-service analytics platform, the team discovered that members who supported others had 5X higher retention, revealing that peer connection was key to the product’s success.

Amplitude helped Sober Sidekick redesign onboarding, add behavior-based prompts and gamification, and use prediction features to identify users at risk of relapse. The results included a 70% increase in user posts, 120,000 users tracking sobriety annually, relapse predictions made two weeks in advance with 93% accuracy, and $4M raised at a 40% higher valuation—while fundraising became 96% faster.

Sober Sidekick

Chris Thompson

Chief Executive Officer