Case Study: SafetyCulture achieves 18% higher retention with Amplitude

SafetyCulture Boosts Retention by 18% with Amplitude

SafetyCulture, the workplace operations platform that helps companies onboard and upskill frontline teams, was seeing users drop off in its course creation flow. Using Amplitude Analytics funnels and retention charts, the team needed to understand why some training features weren’t converting and how to improve publishing and engagement.

With Amplitude, SafetyCulture discovered that faster course creation led to higher publish rates, and that automatically branded course experiences improved engagement. The company rolled out features like AI Create and an automated branding flow, resulting in a 20% increase in publishing rates and an 18% lift in 30-day retention.

SafetyCulture

Camilla Edwards

Senior Product Manager