Case Study: Google Maps achieves better product decisions with Amplitude

Rose is a Director of Product for Google Maps Platform and this is how she product manages

Google Maps, a widely used mapping and navigation platform, needed strong product leadership to keep improving its platform and user experience at scale. Rose Yao, Director of Product for Google Maps Platform, described the challenge as making thoughtful decisions that balance intuition with data, while leading teams whose work can have a broad impact on users.

Amplitude was highlighted as part of the modern product analytics approach that supports this kind of decision-making, helping teams use real-time data to uncover blind spots and validate product choices. With better analytics and measurement, Google Maps can make more informed PM decisions and drive stronger team execution and product outcomes.

Google Maps

Rose Yao

Director of Product