Case Study: Whisk restores trust in data and accelerates product growth with Amplitude

Restoring Trust to Data and Accelerating Product Growth with Amplitude

Whisk, the all-in-one food content app acquired by Samsung, struggled with confusing, over-instrumented data and limited experimentation tools that made it hard for product teams to trust metrics or make data-informed growth decisions. As the company expanded its consumer experience and growth efforts, it needed a better way to organize analytics, restore confidence in its data, and support experimentation.

Whisk implemented Amplitude to unify analytics and experimentation in one platform, using features like Compass, Personas, Segmentation, Funnel Analysis, and Amplitude Data to clean up event tracking and surface actionable insights. With Amplitude, Whisk improved its experimentation process, increased collaboration across teams, and uncovered meaningful product insights that supported retention and content creation, helping drive more sustainable product growth.

Whisk

Jason Meer

Head of Product