Case Study: ACKO boosts sales and cross-sell rates with Amplitude

Putting Insights in the Hands of Product Managers Boosts Sales 53%

Acko, the Indian insurtech, needed a faster, more transparent way to analyze customer behavior and make data-backed product decisions as it expanded into new insurance lines. With teams growing and analytics becoming harder to access, Acko turned to Amplitude Analytics to help product managers and other teams investigate funnels, attribution, and user interactions without relying so heavily on the data team.

Amplitude helped Acko run real-time campaign analysis, track video engagement, and optimize pricing and discounts across campaigns. The results were strong: a 41% increase in cross-sell rate, a 53% boost in sales during the campaign period, a 56% rise in daily visits, and a 209% sustained revenue increase from Q2 to Q3. Acko also reduced website errors by 50% to 64% during the Cricket World Cup campaign, showing how Amplitude improved both conversion performance and operational quality.

Acko

Agastya Sanjai

Product Manager, Health