Case Study: OBOS drives outcome-focused product decisions with Amplitude

OBOS boosts retention to 80% with Amplitude

OBOS, a large financial services organization, needed to understand how product changes and campaigns influenced real user behavior and long-term conversion. They sought to shift from making decisions based on assumptions to being driven by outcomes, requiring a core analytics platform from a vendor like Amplitude.

By implementing Amplitude Analytics and Amplitude Audiences, OBOS integrated behavioral insights directly into its product development workflow. This solution enabled teams to run experiments faster, align more effectively, and focus on what truly drives value. The measurable results included a 1000% increase in daily active users during a major campaign and an 80% retention rate, validating their new outcome-driven approach. Amplitude provided the foundation for continuous learning and evidence-based decision making across the entire organization.

OBOS