Case Study: Nederlandse Spoorwegen (NS) prevents €1.8M in revenue loss with Amplitude

Nederlandse Spoorwegen (NS) prevents €1.8M in revenue loss with Amplitude

Nederlandse Spoorwegen (NS), the largest railway operator in the Netherlands, faced a challenge as its focus on experimentation grew. It needed a unified way to link customer behavior, testing, and business results across its digital platforms, moving beyond tools like Google Analytics 4 which were difficult for non-technical teams to use for advanced analysis.

By implementing Amplitude, specifically Amplitude Feature and Web Experimentation, NS combined analytics and testing in a single platform. This enabled teams to run about 60 experiments annually, generating approximately €2.4 million in business wins. Crucially, Amplitude helped NS identify and prevent €1.8 million in potential revenue loss by catching changes that would have negatively impacted customers, turning experimentation into a key business strategy.

Nederlandse Spoorwegen (NS)