Case Study: MySwimPro achieves 10X more experiments and 70% higher ARPU with Amplitude

MySwimPro Increased Experiments by 10X, Boosting ARPU by 70%

MySwimPro, a personalized swim coaching and tracking app, was hitting a growth ceiling and struggling to run experiments quickly enough to improve conversion and subscriber growth. After using Amplitude Analytics and Amplitude Experiment, the team gained deeper visibility into user behavior and a faster, centralized way to test product changes.

With Amplitude, MySwimPro rebuilt its onboarding funnel, found an 80% drop-off caused by a social login issue, and reduced that drop-off to 20%. The company also increased its experiment cadence by nearly 10X, and three monetization tests led to ARPU gains of 70%, 53%, and 39%, while engineering quality improved with change failure rate dropping from 30% to 6% and mean time to restore falling from 30 days to two days.

MySwimPro