Case Study: Mitti achieves 18% higher retention with Amplitude

Mitti boosts retention by 18% with Amplitude

Mitti, a workplace operations platform, was looking to improve user conversion and retention for its course creation feature. As the Senior Product Manager at Mitti explained, users were dropping off during the process. Using Amplitude Analytics, the team sought to understand user behavior to identify the underlying challenges and opportunities.

The product team used Amplitude's funnels and charts to analyze user paths. They discovered that faster course creation led to higher publishing rates and that branded courses significantly boosted engagement. Based on these insights, Mitti developed new AI-powered creation tools and automated the branding experience. These changes, guided by Amplitude, resulted in a 20% increase in course publishing rates and an 18% boost in 30-day user retention.

Mitti