Case Study: Mint Mobile boosts conversions with Amplitude

Mint Mobile boosts conversions with Amplitude and cuts analysis time from 6 weeks to under 1 week

Mint Mobile, a wireless service provider, faced the challenge of standing out in a crowded market and convincing potential customers of its value. To better understand user behavior and personalize the customer journey to boost conversions, they turned to Amplitude for its behavioral analytics and A/B testing capabilities.

Using Amplitude, Mint Mobile implemented a solution that involved tracking over 200 new customer data points and running 40 iterations of a personalized purchase path. This allowed them to test new layouts and tailor service plan recommendations. The solution significantly increased purchase conversions from the homepage and resulted in an accompanying email series that achieved more than double the conversion rate of their next-best program. Amplitude was instrumental in providing the insights needed to drive this growth.

Mint Mobile