Case Study: Livestorm achieves faster, data-driven growth with Amplitude

Livestorm Gets Clarity, Acts Faster, and Doubles New Regional Sales

Livestorm, an accessible webinar platform, needed a clearer view across its growth funnel to prove how campaigns, signups, demos, and paid conversions affected revenue. Manual reporting was too slow, and the team lacked a reliable way to connect marketing activity to business outcomes. Using Amplitude and its Twilio Segment integration, Livestorm aimed to unify data and gain real-time visibility into the customer journey.

Amplitude gave Livestorm a single source of truth for website, product, and retention data, helping the team quickly spot what was driving growth. The results included 3x better conversion from AI search traffic than SEO, more than doubled new sales revenue in the DACH region, and a 60% year-over-year increase in opportunity creation from German traffic. Amplitude also cut reporting time from hours to under 10 minutes and saves the team 12–20 hours of analysis each month.

Livestorm

Benoit Leggieri

Head of Growth