Case Study: Lindywell cuts churn and boosts retention with Amplitude Analytics

Lindywell cuts churn by 183% with Amplitude

Lindywell, a platform offering online Pilates and wellness resources, faced a challenge with declining member retention and plateaued growth after the pandemic. To understand user behavior and reduce churn, they turned to Amplitude Analytics for deeper insights.

By implementing Amplitude, Lindywell identified critical user behaviors, such as the importance of early login and activity frequency. This data allowed them to streamline the login process, create targeted content for different user segments, and run specific engagement programs. As a result, Amplitude helped Lindywell boost one-month retention by 26.5%, three-month retention by 45.6%, and achieve a 183% reduction in churn for users who completed a specific program.

Lindywell