Case Study: Jersey Mike's doubles online orders with Amplitude

Jersey Mike's more than doubles online orders with Amplitude

Jersey Mike's Subs, a national sub sandwich franchise, faced the challenge of modernizing its outdated online ordering system and improving its digital marketing efforts. With limited analytics capabilities, the company needed to scale its operations and better understand customer behavior to meet modern user experience expectations. They partnered with vendor Amplitude, a data intelligence platform, as part of a larger digital transformation of their tech stack.

With the help of Amplitude, Jersey Mike's integrated its customer data and gained a holistic view of the customer journey. The solution involved using Amplitude's user-friendly dashboards and behavioral cohorts to personalize marketing campaigns and optimize the app's UX. As a result, Jersey Mike's more than doubled its online orders over the past year. Amplitude enabled the team to track campaign performance in real time, leading to a significant increase in app downloads and deeper insights into their loyalty program.

Jersey Mike's Subs