Case Study: ITVX achieves a 10% increase in login conversions with Amplitude

ITVX's User Conversion Rate Soars by 10% With Amplitude's Viewer Path Insights

ITVX, the UK commercial broadcast network’s streaming service, was struggling with scattered analytics and unclear user drop-offs across its platforms. Before using Amplitude, the team had limited visibility into viewer behavior and needed a better way to understand why visitors were not completing registration and login flows.

Using Amplitude’s pathfinder, funnel charts, and Experiment product, ITVX traced user journeys, identified confusion around account creation, and redesigned onboarding across mobile, web, and smart TV. With Amplitude, ITVX increased login conversions by 12% and registration conversions by 10%, while also building a stronger culture of experimentation.

ITVX

Lee Marshall

Director of Product