Case Study: WeMoney increases retention and cuts acquisition costs with Amplitude

Increasing Retention, Lowering Acquisition Costs, and Helping People Improve Their Financial Future

WeMoney, a social and financial wellness platform, needed a way to move faster with limited resources while improving retention and lowering customer acquisition costs. The team turned to Amplitude for real-time product and business analytics to better understand user behavior, guide onboarding, and identify the actions most likely to drive long-term engagement.

Using Amplitude, WeMoney discovered that users who set money goals within the first three days of onboarding were more likely to stay active after 12 months. The company built goal-setting into onboarding, which increased retention by 20%, and used Amplitude to create lookalike audiences and personalized messaging that cut customer acquisition costs by 2x.

WeMoney

Dan Jovevski

Founder & CEO