Case Study: Mint Mobile achieves higher purchase conversions with Amplitude

Increasing Conversion Rates at Ultra Mobile and Mint Mobile

Mint Mobile, alongside sister company Ultra Mobile, needed a better way to understand customer behavior and convert more visitors in a crowded wireless market. Using Amplitude, the team aimed to personalize the path to purchase, improve decision-making, and identify the factors that turn short-term subscribers into long-term customers.

Amplitude helped Mint Mobile implement behavioral tracking, A/B testing, and a personalization framework built on 200+ new data points and 40 iterations. The result was a significant increase in homepage purchase conversions, an email series that converted at more than 2x the rate of the next-best program, and a drop in analysis turnaround time from six weeks to under one week.

Mint Mobile

Mandy Chatigny

Senior Manager of Digital and Product (App) Insights and Analytics