Case Study: Evocalize achieves 17% higher conversion rates with Amplitude

Improving ROI Through Increased Data and Experimentation

Evocalize, a B2B2C Collaborative Marketing Platform provider, needed a better way to understand complex customer journeys and inconsistent data across accounts. Before Amplitude, their analytics were fragmented across Google Analytics and database tables, making it difficult to track funnel drop-off, measure in-app behavior, or run structured experiments with a product like Amplitude.

Using Amplitude Analytics and Amplitude Experiment, Evocalize consolidated reporting, built conversion funnels, and tested changes to reduce friction in the user journey. One experiment that changed a multi-step form from vertical to horizontal increased conversion by 17%. With Amplitude, Evocalize also improved segmentation, added new KPIs, and gained a more scalable, data-driven approach that helped them advise customers with clearer, measurable results.

Evocalize

Nick Markman

Director of Product