Case Study: SimpliSafe boosts setup success and customer confidence with Amplitude

Improved Security, Simplicity, and Customer Satisfaction with Smart Data Analytics

SimpliSafe, the maker of home security systems and professional monitoring services, was struggling to help customers complete a complex mobile-app setup process. Using Amplitude Analytics, the product team found that many users were seeing an error that said their system was already connected to another account, even though they were actually trying to add another device.

SimpliSafe and Amplitude used the data to clarify the error message and add a new button in the app’s main menu for adding devices. After the change, error instances dropped by more than 60%; additional setup fixes led to a 92% decrease in PIN errors, a more than 30% reduction in Wi‑Fi setup errors, and a 72% increase in overall system setup success rate.

SimpliSafe

Emma MacDonald

Senior Product Manager