Case Study: iFood achieves 54% more purchase completions with Amplitude Analytics

iFood Serves Up 54% More Checkouts with Error Message Makeover

iFood, Brazil’s leading food delivery platform, needed a better way to understand and fix checkout issues that were causing customers to abandon purchases. Its product discovery team turned to Amplitude Analytics to gain clearer visibility into user journeys, error patterns, and where shoppers were getting stuck.

Using Amplitude, iFood redesigned error messages, added prompts for closing merchants, and addressed transaction and checkout friction across the flow. The changes reduced checkout errors by 25%, cut problem-resolution time by 60%, and increased purchase completions by 54%, while also improving the customer experience and making teams faster at answering questions with data.

iFood

Barbara Gomes

Group Product Manager