Case Study: Home Shopping Europe achieves faster self-service analytics and higher registration completion with Amplitude

HSE cuts ad-hoc requests by 90% with Amplitude

Home Shopping Europe (hse), a leading European live commerce company, faced challenges in scaling its data analytics and experimentation capabilities. Relying on a centralized team for insights and using limited legacy tools like Google Analytics slowed down decision-making for its product, marketing, and mobile teams. To accelerate its digital growth, hse needed a self-service platform that would provide deeper behavioral insights across its ecosystem.

By implementing Amplitude, specifically Amplitude Feature Experimentation and Amplitude Activation, hse established a central analytics platform that empowered teams to independently analyze customer behavior and run tests. This solution reduced ad-hoc data requests by 90%, significantly increased experimentation velocity, and improved registration completion rates by 15%. Amplitude provided the foundation for data-driven decisions, enabling sustainable growth across the business.

Home Shopping Europe (hse)