Case Study: Preply accelerates Amplitude adoption and boosts data-driven decision-making with Amplitude

How We Accelerated the Adoption of Amplitude at Preply

Preply, an online language learning marketplace, wanted to accelerate adoption of Amplitude across its product team but found that many teammates lacked confidence, hands-on experience, and trust in the data. To address this challenge, Preply used Amplitude as part of its Data Academy initiative to improve data-driven decision-making and reduce ad hoc requests to the data team.

Amplitude helped Preply design a targeted training program with self-paced videos, quizzes, live workshops, and team-specific exercises. The results were strong: the training earned an NPS of 89, the self-paced content scored 4.8/5, about 60 of 90 participants completed the self-paced section, around 80 joined live sessions, and weekly active users in Amplitude doubled. Preply also used insights from Amplitude to drive business wins, including a 5% increase in new-subscriber conversion after making Apple Pay the default option and a 4% increase in paid-student conversion after adding a “buy more hours” call to action.

Preply

Olha Mateva

Product Data Science Lead