Case Study: Walmart enhances the omnichannel customer experience with Amplitude

How Walmart Leverages Amplitude to Enhance the Omnichannel Customer Experience

Walmart wanted to better understand and improve the omnichannel digital experience for customers using its flagship mobile app across ecommerce and stores. As the company consolidated two apps and grew mobile usage, it needed a clearer view of customer journeys, engagement, and behavior across different shopping patterns. Walmart used Amplitude to help with self-serve analytics and mobile customer understanding.

Amplitude helped Walmart monitor cohorts before, during, and after the app migration, quickly investigate spikes in installs, and segment customers by usage and in-store behavior. The result was faster, more confident decision-making, better cross-channel insights, and improved alignment across teams. With Amplitude, Walmart gained real-time reporting and deeper behavioral analysis that supported retention, re-engagement, and a better customer experience.

Walmart

Sherry Thomas-Zon

Global Director of Mobile Marketing