Case Study: Vimeo achieves 33% higher completion rates with Amplitude Analytics

How Vimeo Scaled Self-Serve Analytics to Make Data Accessible to Everyone

Vimeo, the global video platform, was looking to make data more accessible across the organization and remove bottlenecks in its analytics team. After bringing in Amplitude Analytics, Vimeo needed a faster way for product managers and other teams to answer funnel and retention questions without waiting on custom dashboards or SQL support.

Using Amplitude Analytics’ self-serve dashboards and funnel analysis, Vimeo could quickly pinpoint where users were dropping off in its new video creation flow. The team identified longer-than-expected time between editing steps, switched to lower-resolution media during real-time editing, and increased completion rates by 33%, with users also reporting higher satisfaction.

Vimeo

Noa Ziv

Director of Product Analytics