Case Study: Trendhim achieves sharper marketing insights and smarter budget allocation with Amplitude

How Trendhim Unlocks Marketing Insights with Amplitude

Trendhim, a men’s lifestyle brand selling accessories, jewelry, watches, and bags across 27 markets, needed more reliable data to guide marketing decisions and moved from Google Analytics to Amplitude. The team wanted better functionality, stronger community support, and a way to handle GDPR-related data loss without losing confidence in campaign analysis.

With Amplitude, Trendhim built its own dashboards and ad hoc analyses, gained more granular segmentation, and improved how it evaluated campaigns and allocated budget. The results included clearer insight into channel performance, validation of marketing strategy, and a key finding from the 2023 Summer Sale analysis: the campaign only pulled sales forward rather than increasing total revenue, leading Trendhim to discontinue that format and redirect spend toward more effective channels like email.

Trendhim

Bjørn Seaton

Chief Marketing Officer