Case Study: Traveloka achieves 40% analyst time savings and faster, data-driven decisions with Amplitude

How Traveloka Used Product Analytics to Boost Efficiency and Value

Traveloka, Southeast Asia’s leading travel tech company, offers flights, hotels, transport and lifestyle services across the region. Facing rapid changes in customer behavior and ambitious expansion plans, the company was slowed by an overburdened analytics team—about 60% of analysts’ time went to ad-hoc requests—making it hard to respond quickly to market shifts and inform product decisions.

Traveloka implemented Amplitude’s product analytics (cohorts, funnels, A/B testing, event segmentation, retention) to enable self-serve analysis across teams. The change freed roughly 40% of analysts’ time, cut query responses to as little as 10 seconds, and brought 200 employees onto the platform. Outcomes included faster, data-driven decisions, avoided hiring costs, improved experiments (dynamic pricing, support-flow optimization) and a new live-streaming feature that doubled click-throughs from 30% to 60%, helping the company adapt rapidly during COVID.

Traveloka

Adi Alimin

VP of Platform Products