Case Study: Tilting Point achieves greater customer engagement with Amplitude

How Tilting Point Increased Customer Engagement With Amplitude

Tilting Point, an award-winning free-to-play games publisher, needed a better way to understand user behavior and improve engagement across its games. Although it had already purchased Amplitude, the platform was only being used for high-level reporting, and inconsistent event taxonomy plus limited data access made it hard for teams to collaborate and act quickly.

By expanding use of Amplitude, Tilting Point standardized event definitions, trained more teams, and used features like funnel analysis, Revenue LTV charts, event segmentation, and governance to track churn, retention, and A/B tests. With Amplitude, the company improved transparency, sped up analysis, and increased both user engagement and team engagement, while giving more people direct access to data and faster answers.

Tilting Point