Case Study: TicketSwap achieves a 15% lift in sales funnel completion with Amplitude

How TicketSwap Embraced Data-Driven Decision Making With Amplitude

TicketSwap, a peer-to-peer marketplace for concert, sports, and festival tickets across 36 countries, needed better data to improve decision making and overcome bottlenecks caused by limited, inaccurate insights. The company turned to Amplitude to replace Mixpanel and give more teams access to deeper, shared analytics for its seller and buyer journeys.

With Amplitude, TicketSwap used custom dimensions, segmentation, and KPI tracking to uncover drop-off points, simplify verification and ticket delivery, and send tailored automated messages and campaigns. Amplitude helped drive a 15% lift in sales funnel completion, improved customer retention, and enabled about 60% of the company to use a common source of truth for data-driven decisions.

TicketSwap

Nicolas Basoalto Reyes

Digital Marketing Lead