Case Study: Thrive Market achieves a better member experience with Amplitude

How Thrive Market Increased Agility and Optimized Member Experience

Thrive Market, a health-first membership service for conscious living, needed a better way to attract new members, improve retention, and optimize the member journey across web and mobile. The company also faced data inconsistency and difficulty running cross-platform analysis and A/B tests, so it turned to Amplitude Analytics to make data more accessible and reliable for its product, marketing, and operations teams.

With Amplitude, Thrive Market centralized data ownership, standardized instrumentation, and used dashboards to speed experimentation and funnel analysis. One key test showed that suppressing an annoying cart recommendation pop-up reduced friction and led to a statistically significant increase of about 2% in total add-to-carts, helping improve the member experience and drive better conversion outcomes.

Thrive Market

Adam Watson

Product Analyst