Case Study: Criteo achieves data-driven self-service innovation with Amplitude

How the team at Criteo used Amplitude to contextualize user feedback, test new workflows, and manage data governance

Criteo, an online advertising platform serving retailers, brands, and publishers, needed a better way to understand how customers used its self-service dashboards and workflows. After moving from a managed-services model, the team wanted more reliable product feedback and a clearer view of user behavior, and they chose Amplitude to analyze how clients interacted with the platform.

Using Amplitude alongside Segment, Criteo could identify which feedback was most credible, track workflow completion, and pinpoint where users got stuck. The result was a more data-driven product process, with campaign creation workflow completion improving more than 3x in just a few months. Amplitude also helped Criteo strengthen internal data governance and create a culture of self-reliance across 60 internal users.

Criteo

Thomas Prieur

Product Data Scientist & Analyst Team Lead