Case Study: Syngenta achieves 100% YoY engagement growth with Amplitude

How Syngenta Helps Farmers Grow Smarter While Growing Engagement 100% YoY

Syngenta, a global agriculture leader, needed a better way to understand user behavior and product performance across its Cropwise digital agriculture solutions. Before using Amplitude, the team lacked reliable analytics to measure adoption, segment users, and identify what features were actually helping farmers in different markets.

With Amplitude, Syngenta gained deeper insight into feature adoption, funnels, alerts, and user feedback through tools like Guides and Surveys. This helped the team realize its moth-counting feature was best used alongside manual counting in some cases, leading to a shift toward supporting both workflows; as a result, engagement grew 100% year over year, with 100% more traps scouted and 100% more moths counted.

Syngenta

Heli Rabelo

Group Product Manager