Case Study: Super.com achieves billion-dollar growth with Amplitude

How Super.com Drives Billion-Dollar Growth with Amplitude

Super.com began as an SMS-based hotel discount service and grew into a money-saving and credit-building app, but scaling quickly required a stronger data-driven growth engine. Using Amplitude’s Digital Analytics Platform and Amplitude Experiment, the company wanted to make experimentation and performance analysis accessible across the organization while improving retention, bookings, and acquisition efficiency.

With Amplitude, Super.com enabled more employees to run experiments without needing SQL or a data scientist, and 60% of the company now uses the platform weekly. The impact has been significant: a 90% increase in month-one retention, a 40% year-over-year increase in bookings, and a 35% lift in fintech product acquisition conversion rate, helping Super.com surpass $1 billion in sales.

Super.com

Henry Shi

Co-founder