Case Study: Stuart achieves 20% SMB growth with Amplitude

How Stuart Achieved 20% SMB Growth with Amplitude

Stuart, a last-mile delivery company connecting businesses with independent couriers across 140 cities, wanted to improve product-market fit for small and medium-sized businesses (SMBs). Using Amplitude Analytics, the team needed to understand why many self-service users signed up but dropped off before completing their first delivery and where friction was hurting conversion.

Amplitude helped Stuart analyze funnels, session replays, cohorts, and user journeys to identify key drop-off points and streamline onboarding. The company introduced clearer guidance, simplified sign-up flows, and targeted messaging, resulting in a 20% increase in SMB growth, a 9 percentage point lift in sign-up conversion rates, a 3% improvement at a key activation step, and a 2-minute reduction in time to first delivery.

Stuart

Hermine Fabre

Senior Product Manager