Case Study: Square achieves double-digit homepage and seller journey improvements with Amplitude

How Square Used Amplitude to Enhance the Seller Experience and Power Growth

Square used Amplitude Analytics and Amplitude Audiences to better understand seller behavior and fix gaps in its data-driven growth process. The company needed deeper, more reliable insights into seller journeys across products, but its teams were working with incomplete data and siloed usage of analytics, making it hard to improve onboarding, conversion, and the overall seller experience.

With Amplitude, Square unified product data, improved governance, and enabled teams to build dashboards, segments, and funnel analyses more quickly. This led to major product changes, including a redesigned homepage and a new multi-product onboarding journey, and Square reported double-digit improvements in key homepage metrics. Amplitude also helped Square cut analyst time spent on customer data by 90%, accelerating experimentation and decision-making.

Square

Anne Yeung

Analyst