Case Study: Recraft achieves 10x user growth and 700% higher adoption with Amplitude

How Recraft’s Data-Driven Design Decisions Helped 10x Its User Base

Recraft, a generative AI art platform for designers and teams, needed a reliable way to understand activation, retention, and feature usage as it scaled rapidly. Using Amplitude Analytics and Feature Experimentation, Recraft replaced manual analysis with real-time product insights to learn how users moved through its creative workflows and where they dropped off.

With Amplitude, Recraft identified key growth levers, including nudging new users to try three art styles and redesigning friction points like its mockup flow and toolbar. These changes helped Recraft run up to 10 A/B tests at once, increase adoption by 700%, reduce subscription churn by 1.5 percentage points, and grow its user base 10x in two years.

Recraft

Ivan Pozdnyakov

Data Analyst