Case Study: Rdio drives revenue and boosts retention with Amplitude’s user behavior analytics

How Rdio drives revenue with Amplitude’s user behavior analytics

Rdio, a fast-growing streaming music subscription service with mobile and web apps, lacked the event-level, user-centric analytics needed to understand customer behavior and improve retention. Their legacy Adobe SiteCatalyst setup was page-view focused and didn’t reveal the full customer journey from first visit to subscription, so they sought a more modern analytics platform.

Rdio migrated to Amplitude’s event-based analytics across mobile, web, and desktop (with Amplitude’s Success team completing the switch in under two weeks), then used behavioral cohorting and custom dashboards to pinpoint the actions that drive long-term engagement and revenue. The result: a unified, cross-team view of user behavior that made it possible to identify abandonment signals, influence key behaviors, and standardize reporting to boost retention and monetization.

Rdio

Laurie Dewan

VP of Monetization