Case Study: Rappi increases first-time orders by 10% and cuts acquisition costs by 30% with Amplitude

How Rappi is constantly experimenting to improve its core product and expand its offerings

Rappi is a fast-growing Colombian “super app” that began with restaurant delivery and quickly expanded into groceries, medicine, transport, payments and more across 28+ Latin American cities. Facing the challenge of scaling product-led growth for millions of monthly users, Rappi needed better, more granular analytics to identify high-value segments, personalize experiences, accelerate experiments, and diagnose region-specific issues faster than their previous tools allowed.

Rappi partnered with Amplitude (including Amplitude Engage + Braze) to power cohorts, funnels, segmentation, retention and A/B testing, and built a conversion team that programmatically targets audiences and iterates quickly. The results: a 10% lift in first-time orders, 30% reduction in acquisition cost (5% lower activation cost for paid channels), Prime subscribers place 3x more orders and show 2.5x retention, low-cost trials drove 2–3x more orders in 30 days and +25% conversion to paid, free-shipping tests increased average order size 15%, and bug diagnosis times fell from three weeks to one day.

Rappi

Guillermo Plaza Roche

Co-Founder & Product Lead