Case Study: Intuit (QuickBooks) achieves 2x increase in invoices paid on time and boosts activation with Amplitude

How QuickBooks Uses Insights to Make Better Business Decisions

QuickBooks, Intuit’s leading accounting software for small- and medium-sized businesses and the self-employed, serves millions of customers but faces intense competition. The company needed faster, more accessible product insights—replacing slow, manual analyst requests—with tools that let product, marketing, and data teams make timely, measurable decisions.

By adopting Amplitude’s Product Intelligence, QuickBooks unlocked self-serve analytics to identify key user segments and behaviors, then applied targeted product and marketing changes. Results included a 2x increase in Gmail invoice payments and related revenue, a 25% lift in push-notification opt-ins after streamlining onboarding, a 10% boost in activation from an improved new-user experience, and click-through rates up to 300% above industry averages.

Intuit

John Humphrey

Head of Data Science and Analytics