Case Study: Pictory achieves 16% higher conversions and 15% lower churn with Amplitude

How Pictory Increased Conversions by 16% and Reduced Churn by 15%

Pictory, an AI-enhanced video creation platform for content marketers, needed a better way to understand its core audience and stop relying on guesswork as it grew. The company turned to Amplitude to analyze user behavior and segment customers by location, industry, job title, and other attributes so it could identify its ideal customer profile and improve product-led growth.

Using Amplitude, Pictory built an ICP dashboard, targeted high-value segments, and used those insights to guide product and marketing decisions. The company reduced cost of goods sold by 30% in three months, cut churn from 30% to 15%, and increased conversions by 16% after launching features informed by Amplitude data.

Pictory

Abid Mohammed

Co-Founder & Chief Product Officer