Case Study: G-Loot doubles daily active payers with Amplitude

How Personalization Helped G-Loot Improve its Player Experience

G-Loot is a global PC esports platform founded in 2015 that helps players compete and build lifelong player identities. As the company scaled, it needed a way to spend wisely on products and features and to make data accessible across the organization. A key challenge surfaced in onboarding: all players were receiving the same, often-too-difficult challenges, which was hurting new-player retention and conversion.

G-Loot adopted Amplitude (integrated with Segment) for company-wide analytics, segmentation, and experimentation. Using Amplitude Experiment to tailor challenges by win rate and round outcomes, the team completed segmentation in under a month and quickly saw business impact—doubling daily active payers. Parallel tests on ad-driven landing pages (with Optimizely) lifted paid conversions from 3% to 35%, and more than half the company now uses Amplitude for insights and anomaly detection.

G-Loot

Jamie Dunbar Smyth

Chief Growth Officer