Case Study: Patreon achieves smarter cross-functional growth with Amplitude

How Patreon Embraces Cross-Functional Data Leadership

Patreon, the creator membership platform, needed a better way to use data across product, engineering, marketing, sales, finance, and legal as it scaled rapidly during the pandemic. With Amplitude, Patreon’s data science team worked to improve cross-functional data leadership so teams could make smarter decisions with more context, relevance, and storytelling.

Amplitude helped Patreon embed data science more deeply into decision-making, segment behavior, and identify growth opportunities tied to COVID-era trends. The approach led to new product thinking, including a launch for local businesses that generated hundreds of thousands of dollars in recurring membership revenue, while also improving Patreon’s ability to track and act on customer segments for future growth.

Patreon

Aly McGue

Customer Advocacy Director