Case Study: MySwimPro drives 10x more experiments and faster growth with Amplitude

How MySwimPro Uses Data to Drive Growth as a Small Team

MySwimPro, a small but growing swim training company, needed a faster way to test ideas and understand user behavior without spending too much engineering time maintaining a custom analytics stack. The team turned to Amplitude to replace Google Analytics and its in-house solution, aiming to improve experimentation speed, make better decisions, and keep focused on growth.

With Amplitude, MySwimPro increased its experiment volume from about two per quarter to 20 per quarter, including tests across iOS, Android, and web. The platform also helped the team diagnose user issues in about 20 minutes instead of days and improved DORA metrics like change failure rate and mean time to restore by roughly 10x. Amplitude gave MySwimPro the data and focus needed to prioritize revenue and guided workouts as key KPIs while freeing engineers to build product value.

MySwimPro

Nick Newell

VP of Engineering