Case Study: MultiChoice Connected Video achieves a 10% sign-up conversion lift with Amplitude

How MultiChoice Connected Video used Amplitude to improve their signup flow and boost conversion by 10%

MultiChoice Connected Video, the OTT division of Africa’s leading entertainment company serving about 14 million customers across 50 countries through Showmax and DStv Now, needed faster, more flexible product analytics to understand diverse markets and drive adoption and retention. Their centralized Analytics team found Google Analytics limiting—especially for historical trend analysis—and internal requests often took 3–4 days, slowing product and marketing decisions.

By adopting Amplitude (Funnel Analysis and Engage) they democratized behavioral data so teams can self-serve insights in minutes, build cohorts, and trigger campaigns via Braze. This enabled a simplified sign‑up flow that raised conversion by 10%, cut campaign execution from weeks to two days, improved content-promotion decisions and measurably boosted engagement and retention.

MultiChoice

Phillip Badenhorst

Senior Manager of Analytics & Insights