Case Study: MINDBODY drives 4.5x more bookings and 35% higher conversion with Amplitude

How MINDBODY used Amplitude to find key user segments, drive engagement, and increase conversion by 35%

MINDBODY, a leading provider of wellness and fitness booking software, needed to better understand its diverse user base and optimize its app to drive key revenue streams like class bookings. Their product and data science teams were spending the majority of their time manually answering data questions, which slowed down their ability to make informed product decisions and prioritize new features.

By implementing Amplitude's analytics platform, specifically using tools like Engagement Matrix, Personas, Pathfinder, and Funnel analysis, MINDBODY gained deep insights into user behavior. The solution enabled them to identify key user segments, validate new features, and dynamically prioritize their roadmap. As a result, Amplitude helped drive a 4.5x increase in bookings from a new feature, a 35% increase in conversion for users with connected devices, and freed up approximately 60% of the data science team's time by enabling self-service analytics.

MINDBODY

Natalie Efstathiou

Product Manager