Case Study: Unity Technologies achieves richer, more flexible analytics with Amplitude

How migrating to Amplitude unlocks richer data and deeper insights for Unity Technologies

Unity Technologies needed a more flexible enterprise analytics solution as Google Universal Analytics was being sunset and its rigid event structure limited how teams could measure and collaborate. The company evaluated alternatives and chose Amplitude to support richer data collection, deeper analysis, and a better measurement culture across teams.

Amplitude implemented a scalable analytics setup with flexible event definitions, data governance, dashboards, and Amplitude Experiment. The rollout was completed in time for the Google Analytics shutdown, and Unity reported richer data than before, more sophisticated analysis, improved cross-team collaboration, broader data democratization, and stronger experimentation workflows across the organization.

Unity Technologies

Ani Lopez

Senior Data Engineer, Strategy & Analytics