Case Study: Microsoft Corporation achieves 4× increase in MyAnalytics user engagement with Amplitude

How Microsoft Uses Amplitude to Help Office 365 Users Be More Productive

Microsoft’s MyAnalytics and Workplace Analytics, part of Office 365, set out to help information workers spend time more effectively but faced a key challenge: how to engage users across multiple surfaces (Outlook integrations, a web app, and a weekly email) and prove that feature usage translated to productivity gains. The team needed faster, more accessible behavioral analysis without months of pre-aggregation or heavy engineering effort.

By adopting Amplitude, the team quickly identified high‑value personas and cohorts, ran faster A/B experiments, and made strategic product changes—streamlining experiences and promoting features that drive useful tasks (like booking focus time or declining unnecessary meetings). The result: a 4x increase in user engagement and a 4x rise in time spent in the product, faster insights that saved engineering time, and stronger support for the product inside Microsoft.

Microsoft Corporation

Gooi Chungheong

Principal Engineering Manager