Case Study: Mercadona increases basket size and conversions with Amplitude

How Mercadona Leverages Amplitude to Increase Basket Size and Conversions

Mercadona, one of Spain’s leading supermarket and online grocery companies, needed help managing unpredictable customer demand, optimizing delivery slots, and improving the online shopping experience. Mercadona Tech used Amplitude Analytics to better understand checkout behavior and product discovery issues across its website and app.

With Amplitude, Mercadona analyzed conversion rates, built cohorts, and ran funnel analysis to compare user behavior across product recommendation tabs and delivery-slot availability. Based on those insights, Mercadona combined its recommendation areas into a single experience and optimized slot planning, which increased products added to carts and improved conversions, while also helping the team estimate potential revenue gains from better slot availability.

Mercadona

Irene Gil López

Product Managers