Case Study: Luni boosts collaboration and conversion rates with Amplitude

How Luni Uses Data to Foster Collaboration and Boost Business Outcomes

Luni, a leading mobile app publisher behind apps like Fitness Coach and the Omada sports betting app, needed a better way to move beyond vanity metrics and build a data-driven culture across product, marketing, technical, and finance teams. The company wanted a solution that could deliver deep, real-time mobile insights while being easy enough for everyone to use, so it turned to Amplitude.

Using Amplitude’s analytics and Amplitude Experiment, Luni was able to share actionable data across teams, improve funnel visibility, detect issues faster, and run more precise A/B tests. The results included stronger collaboration and a measurable 10% increase in conversion rates for an Omada experiment, showing how Amplitude helped Luni make smarter product and marketing decisions.

Luni